What is Speelkeuze.nl?

Speelkeuze, also known as Speelkeuze.nl or Speel Keuze, is a website with toy reviews. It was founded in 2018 by Joost Nusselder within his digital publishing house Decision Tree Online Services.

Play Choice focuses on safe and educational toys for children, enabling parents with children of all ages to choose toys they will love and learn from.

Since the domain Speelkeuze.nl is in Dutch and is aimed at the Dutch and Belgian market, the English part of the site is hosted on kidstoys.studio.

How do we make money?

We make our own digital products and t-shirts that you in our store.

Further, when you like a recommendation we made in one of our blog posts and click on a link to read more about it on the seller's website, and end up purchasing the item, we earn a small percentage of that purchase as referral fee, a commission.

This will of course cost you no extra costs and you pay the same price as you normally would in that store.

Our blog posts are also intended to be helpful and thorough and to show you the articles we like, and by using these affiliate links we can earn a little bit of income writing our content and hopefully help you make informed decisions take over your purchases.

Kids Toys Studio is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide us with a means of earning fees by linking to Amazon.com and affiliate sites and we also participate in bol.com, viglink, tradetracker and tradedoubler. As an Amazon Associate I earn from qualifying purchases.

Our channels

If you're curious how to find out more about us than in written word, check out these channels too:

View the Youtube channel

If you are a youtube junkie like me, you will want to subscribe to the Youtube channel Speelkeuze, all about toys and education.

You can find it here:


Become friends on Pinterest

If you'd like to see more of my personal taste in toys and parenting and get inspired, make sure to follow me on Pinterest.

I'm not on every social media, but Pinterest is the only place where I post consistently and have the most fun.


You can find Speelkeuze.nl on the following platforms:

Below are the emblem and logo of PlayChoice:

Play choice emblem
Play choice logo with text

How does PlayChoice rate its toys?

Joost Nusselder is the assessor at Speelkeuze and thoroughly examines the toys before they are placed on the site. The assessment process consists of 4 steps:

  1. Making a list of relevant toys for the category, such as best educational toys, or best toys for preschoolers.
  2. Narrowing down the list using online reviews from multiple websites and forums to arrive at a definitive list of the best toys for the item.
  3. Gathering all relevant information about the toy, such as materials, learning objectives, age appropriateness and more. This information is stored in a database and the toy is scored on these quality aspects.
  4. Writing the review based on this information, the reviews of others and the personal experience with the toy.

What can I find out about the toys on Play Choice?

At Playchoice you will find a written review of every toy on the site. In addition, you will find comparisons between the different toys on a number of important data points, such as the age suitability or the choice of materials and the associated durability of the product.

In addition to written text, you can find these data points in tables and graphs that help you choose the right toy.

What is the mission of Playchoice?

Playchoice's mission is to make choosing toys easier for parents and grandparents. The site does this by giving an opinion about the toys and substantiating this opinion with collected data about the products.

The aim is to provide more than just a website with opinions about the products, but to help make an informed decision about the purchase of toys. Whether it's to find an age-appropriate toy, find a brand that offers durability, or find a toy that can support a child's important milestone.

One final note

Now you have all the things to start. Awesome.

In the meantime, if there is anything I can help you with in your family life or with toys, please email [email protected] and I'll help you right away. Super happy to have you on board. We'll talk soon,

Joost walking with a pram

- Joost