About me

Hello great parent, grandparent, uncle or aunt :) Welcome to the best online toy and education community you've ever been a part of.

I would like to introduce myself briefly so that you know who is compiling the content on this site for you.

I am Joost Nusselder, the founder of Speelkeuze.nl and a content marketer, Father and I love trying out new toys.

As a child I came into contact with everything around games when my mother started the Tin Soldier in Ede. 

What a luck! Always toys in and around the house to try out. READ: play along :)

Now, since 2016, I've been working with my team to create helpful blog articles to help loyal readers buy the right toys.

What so many years of trying and testing toys you learn? Exactly what you should pay attention to to choose SOLID and SAFE toys that your child will learn from.

How do we make money?

We make our own digital products and t-shirts that you in our store.

Further, when you like a recommendation we made in one of our blog posts and click on a link to read more about it on the seller's website, and end up purchasing the item, we earn a small percentage of that purchase as referral fee, a commission.

This will of course cost you no extra costs and you pay the same price as you normally would in that store.

Our blog posts are also intended to be helpful and thorough and to show you the articles we like, and by using these affiliate links we can earn a little bit of income writing our content and hopefully help you make informed decisions take over your purchases.

Kids Toys Studio is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide us with a means of earning fees by linking to Amazon.com and affiliate sites and we also participate in bol.com, viglink, tradetracker and tradedoubler. As an Amazon Associate I earn from qualifying purchases.

Our channels

If you're curious how to find out more about us than in written word, check out these channels too:

View the Youtube channel

If you are a youtube junkie like me, you will want to subscribe to the Youtube channel Speelkeuze, all about toys and education.

You can find it here:


Become friends on Pinterest

If you'd like to see more of my personal taste in toys and parenting and get inspired, make sure to follow me on Pinterest.

I'm not on every social media, but Pinterest is the only place where I post consistently and have the most fun.


One final note

Now you have all the things to start. Awesome.

In the meantime, if there is anything I can help you with in your family life or with toys, please email [email protected] and I'll help you right away. Super happy to have you on board. We'll talk soon,

Joost walking with a pram

- Joost



linkedin English toy blog: kidstoys.studio